Enterprise Design System Adoption
Advisor360
Bridging consistency, dev efficiency, and design scalability across an enterprise wealth management platform.
Impact:
85% shorter dev syncs.
From Heatmaps to High Conversions
TSIA
With limited time and no formal user research, I used heatmap data to design and launch TSIA’s conference pages — boosting engagement and hitting early bird goals.
Impact:
6K+ attendees through design strategy.
Data-Entry Workflows Streamlined
Advisor360
Consolidated multi-screen processes into a single-page workflow through deep collaboration with engineers and product.
Impact:
90% reduction in data entry time.
Redesigning Lessons for User Focus
HoopsEnglish
Coaches and students struggled with unclear lesson flows and clunky navigation. I redesigned key components to improve usability and reduce friction.
Impact:
Reduced pain points by 60%.
