Lead UX designer working alongside UI design, product managers, and engineers.
Advisor360 is a leading provider of integrated technology for enterprise wealth management firms. In this case study, I'll walk you through my journey supporting a Forbes 500 company facing significant challenges in managing gifts and entertainment disclosures, a critical aspect of compliance with FINRA and SEC regulations, resulting in a streamlined process for a complex workflow.
David, a compliance officer at a Fortune 500 financial firm, had an overwhelming task—managing gift and entertainment disclosures for hundreds of clients while ensuring compliance with FINRA and SEC regulations.
The system he used was slow and cumbersome:
What should have been a simple task often took 10 minutes per entry, adding up to hours of inefficiency every week.
As the Lead UX Designer, I set out to streamline this complex workflow while maintaining strict regulatory compliance. Using a user-centered design approach, I collaborated closely with engineers and product managers to ensure our solution was both intuitive and technically feasible.
Simplifying the User Journey
The new enhancement quickly demonstrated its value, resulting in:
The new design enabled gift and entertainment reporting to be completed on a single screen with just a few clicks. It automatically calculates the cost per client for submissions made on behalf of multiple advisors, stores this information in the client’s profile, and aggregates it throughout the year.
This project reinforced the power of early developer collaboration, data-driven UX decisions, and the need for an understanding of backend functionality when designing for enterprise SaaS. It also underscored the importance of simplifying complex workflows to create meaningful efficiency gains for users.